Within the framework of the largest trade show of IT and telecommunication solutions and products in Eastern Europe «SVIAZ»

Where

Russia, Moscow, Expocentre Fairgrounds

When

April 27, 2017

Organizer
Tele-Sputnik
Strategic partner
GS Group
Partner
1tvch
Partner
Expocentre
Supported by
AKAR
Supported by
IAB Russia
Supported by
MOMRI Institute

Goals

Discussion about the most important aspects of transformation of the modern media consumption, media distribution and their impact on business models of multi-service operators. Analysis of trends in media consumption and sharing experience in the field of the integration and complementarity of new media with traditional content. Best practices and case studies on the promotion and monetization of media content.

Who Attends

Representatives of the Russian and foreign telecommunication and broadcasting companies, telecom operators, satellite, cable and mobile TV providers, content & equipment producers and distributors, new media, online platforms, brand agencies, industry experts and mass media.

Key Topics

  • Key trends in media consumption in Russia and abroad. Effect of the transformation of media systems in the digital TV industry.
  • TV viewing trends and preferences of the viewers. Terrestrial and non-terrestrial segments.
  • The evolution of business models of Pay TV operators in the digital age. Case studies of the leading market players.
  • New media formats and their integration with traditional content. VR/AR, 360°, social TV
  • OTT revolution in Russia. Will the new media to «kill» Pay TV operators in the near future?

Key speakers

Nikolai Orlov

General director, 1HDTV television company

Vladimir Degen

CEO & Founder, Chingis Studio

Vladimir Kozhin

Executive Director, Ruform

Lora Zemlyanskaya

Research Center Leader, Deloitte CIS

Dmitry Parkhomenko

Director of Client Innovations, Dentsu Aegis Network

Kirill Tanaev

Director, Institute of modern media (MOMRI)

Svetlana Klimkina

Head of Department for development and promotion of panoramic video content, RT

Arseniy Ashomko

CEO, Tigermilk Media

Guy Bisson

Research Director, Ampere Analysis

Victor Chekanov

CEO Megogo in Russia

Andrew Bezrukov

Chief Marketing Officer, GS Group

Alexandra Strelkova

Sales Director, ivi.ru

Dmitri Kolesov

Director of TV and Content, J'son and Partners Consulting

Alexey Kalenchuk

Media/AR/VR Project Manager, Skolkovo

Konstantin Timokhin

Product Group Manager, Channel One

Shaul Olmert

Co-founder and CEO of Playbuzz

Mikhail Silin

Vice President of Russia’s Cable Television Association (AKTR

Taliya Nurtdinova

Business development manager, Beeline

Sofia Kvashilava

Content Director, IVI.RU

Andrey Agafonov

Media Research Director, BrandScience

Gregory Kuzin

Project Director of Medialogistics, MSK-IX

Maria Tebyakina

Head of International Advertising Department, BBC World Russia

Agenda

27 April

10:00 - 10:30
Participants registration

10:30 - 12:10
Key trends of media demand rates in Russia and abroad. Media systems transformation affecting digital TV industry

The session is dedicated to the discussion of key changes in media demand in digital TV industry in the nearest future, including the transformation of types and formats of video content, the development of content delivery channels to consumers and transforming the audience preferences.

Moderators: Alexander Kaligin, Chief Editor, ”Tele-Sputnik” Magazine

Modern Consumption of Pay TV in Russia and Prospective Media Audiences
Kirill Tanaev, Director, Institute of modern media (MOMRI)

Key Trends in Media Consumption. TV advertising in the era of multi-channel promotion (world experience)
Lora Zemlyanskaya, Research Center Leader, Deloitte CIS

Fragmentation of content viewing - technology response to changed consumption
Dmitry Parkhomenko, Director of Client Innovations, Dentsu Aegis Network

SVoD, OTT and the new competitive dynamic: Lessons from International TV
Guy Bisson, Research Director, Ampere Analysis

MediaTech: evolution or revolution?
Andrew Bezrukov, Chief Marketing Officer, GS Group

Changes in the structure of media preferences and media budgets of advertisers
Andrey Agafonov, Media Research Director, BrandScience

Trends in the VOD market in Russia and world
Dmitri Kolesov, Director of TV and Content, J'son and Partners Consulting

12:20 - 14:00
Pay TV operators business models evolution during the digital era. Leading market players’ cases

The session will help Pay TV operators and service providers in search of new opportunities, trends and tools for business development, taking into account the specifics of the industry changes.

Moderators: Mikhail Silin, Vice President of Russia’s Cable Television Association (AKTR

Content as a basis of the brand and media communication platform
Maria Tebyakina, Head of International Advertising Department, BBC World Russia

Channel One internet audience: myths and facts
Konstantin Timokhin, Product Group Manager, Channel One

Economic models of distribution
Vladimir Kozhin, Executive Director, Ruform

Digital as an environment uniting competitors
Victor Chekanov, CEO Megogo in Russia

Evolution of video advertising on Smart TV
Alexandra Strelkova, Sales Director, ivi.ru

Revival of the paid model - how to ensure high QoS
Alexander Osipov, CDN Product Manager, Megafon

Marketing cooperation of TV operators and content providers
Taliya Nurtdinova, Business development manager, Beeline

14:00 - 14:30
Coffee break

14:30 - 16:15
New media formats and their integration with traditional content. Social TV, VR/AR, 360°

Session participants will discuss with the results of the evolution of media and the prospects of monetization of new media formats.

Moderators: Gerasim Gadiyan, General Director, HD Media Company

Reinventing Storytelling
Shaul Olmert, Co-founder and CEO of Playbuzz

Virtual reality in digital media
Svetlana Klimkina, Head of Department for development and promotion of panoramic video content, RT

AR/VR and Video 360 formats, integration with the TV industry and the monetization opportunities
Vladimir Degen, CEO & Founder, Chingis Studio

Real VAMR cases in the media and how can we help them?
Alexey Kalenchuk, Media/AR/VR Project Manager, Skolkovo

Internet and/or TV - strike out what does not apply
Arseniy Ashomko, CEO, Tigermilk Media

16:15 - 16:30
Break

16:30 - 17:30
OTT-revolution in Russia. Will the new media “kill off” the Pay TV operators in the nearest future?

The debate participants will have the opportunity through the reasoned dialogue to prejudge of the Pay TV market in Russia due to the fact of global changes in attitudes to the distribution and consumption of video content.

Moderator: Gregory Kuzin, Project Director of Medialogistics, MSK-IX
Participants:
Oxana Kislova, Development Director, Microimpuls LLC
Nikolai Orlov, General director, 1HDTV television company
Alexey Amelkin, President at MACATEL Association
Mikhail Silin, Vice President of Russia’s Cable Television Association (AKTR
Sofia Kvashilava, Content Director, IVI.RU
Victor Chekanov, CEO Megogo in Russia
Elena Khlebnikova, Content Director, TVzavr.ru
Topics:
Will the global TV watching transformation lead to end of cable or satellite providers?
Traditional TV vs online TV: cooperation or a fight over audience?
Will OTT broadcasting become the next leading way of content broadcasting in Russia?

Venue

Expocentre Fairgrounds

14, Krasnopresnenskaya nab., Moscow, Russia

Organizing Committee

+7 (812) 332 6444

conference@telesputnik.ru

Strategic partner

GS Group

Partners

1tvch
Expocentre
MSK-IX

Supported by

AKAR
IAB Russia
MOMRI Institute

Information partners

ViNTERA.TV
Mediavision
ICT-Online
1234g.ru
Katkov Partners